The 48-Hour Follow-Up Formula That Turns Networking into Referrals Part 3

The 48-Hour Follow-Up Formula That Turns Networking into Referrals Part 3

The money isn’t made at the event. Nor is it made with a hand shake. It's made during the follow up and is made after the event by the people who follow up like pros.

Most follow-ups fail because they’re either:

• too generic (“Great meeting you!”)

• too salesy (“Want to hop on a call?”)

• too late (a week later when you’re forgotten)

Here’s the system.

Step 1: Follow up within 48 hours

Keep it human, specific, and easy. And most importantly, sound like a human being. Someone they might actually want to get to know.

Here’s an example of what you could say:

“Hey …..great meeting you at ….. I keep thinking about what you said about (their goal or challenge).
If it helps, I can share this resource, or introduce you to … Want me to send that over?”

That’s it. Low pressure. High relevance.

Step 2: Deliver value before you ask for time

Then send:

• 1 helpful link

• 1 quick handwritten or voice note

• 1 introduction

• 1 short here’s what I’d do next, or you might like this suggestion

People remember the person who helps them not the person who pitches.

Step 3: Create a referral system

Here’s a great system for compounding your efforts. And always remember, like anything you do on business the most powerful growth tool is consistency. Once you implement your referral system it's important that you do it consistently and over time is where you'll see the most results flourish. Referrals are born from trust, proximity and consistency.

Every week, ask yourself:

• “Who did I meet that I can connect to someone else?”

• “Who needs visibility?”

• “Who would benefit from my community?”

Set a weekly rhythm of 5 follow-ups, 2 introductions, 1 coffee chat, and 1 value share (post, resource, shoutout) If you can do more that's great and you'll have even better results, however, remember the consistency is King. I would rather see you do even one or two of each of these every day than 30 on Friday. I challenge you to do that for 90 days, and your network will start to become a true asset.

Here is a great way to invite someone to an event or activity that doesn’t feel salesy.

“If you ever want, I run a community for mission-driven builders who want more referrals, more structure, and more freedom. Want me to send you the link?”

No pressure. Clean. and Respectful.

Networking becomes powerful and profitable when you stop treating it like an event and start treating it like a system.